about the
service
At Viral Cat Digital Agency, we help businesses grow faster with smart, data-driven Google Ads service in Thrissur designed to bring instant visibility and high-quality leads. As a trusted digital marketing agency in Thrissur, our goal is to place your brand in front of customers right when they’re searching. Through strategic Google Ad campaign planning, powerful targeting, and continuous optimisation, we ensure your ads reach the right audience with maximum impact. From keyword research to ad copy creation, every step is aligned to deliver measurable performance.
Our team specialises in building well-structured Google AdWords campaigns focused on industry-leading metrics like Cost Per Click (CPC) / Pay Per Click (PPC), Cost Per Impression (CPI), and Cost Per Engagement (CPE). Whether you're aiming for conversions, traffic, or brand awareness, we optimize your PPC ad campaigns for better reach and higher ROI. With transparent reporting and ongoing improvements, we make every click count for your business.
Campaign Objectives
Strategic goals for maximum festival impact
Brand Awareness
Increase overall brand awareness for the festival
Profile Visits
Drive maximum Instagram profile visits
Follower Growth
Improve follower count before the event
Build Hype
Build curiosity, hype, and excitement for Onam Fest
Premium Positioning
Position the page as a trusted and premium event brand
Challenges
Key obstacles in a time-sensitive campaign
Limited Timeline
Very short project period (22 Aug – 9 Sep)
Seasonal Event
Seasonal event — audience interest is time-bound
Low Organic Reach
Page had low organic reach before management
Fast Results Needed
Needed fast, impactful results within 1 month
Regional Targeting
Regional audience — required precise Kerala/Thrissur targeting
Our Approach
A dual strategic plan to maximize visibility in a short timeline
Awareness Ads
- Boost visibility across Thrissur & Kerala
- Reach people interested in festivals, Onam, food stalls, shopping, flowers & family events
- Build strong brand recall using consistent creative themes
- Significantly improved reach & impressions, making the event visible to thousands
Profile Traffic Ads
- Drive users directly to the Instagram profile
- Convert visitors into followers
- Highlight major festival elements like shows, stalls & attractions
- Generated high-quality profile visits and increased page growth
Content Strategy
- Festival creatives
- Event teasers
- Reels for organic boost
- Aesthetic visual grid
- Daily updates
- Ensured steady audience engagement throughout the month
Engagement Strategy
- Story polls, countdowns & Q&A
- Festival highlight sections
- Interactive elements to build community excitement
- Increased user interaction and helped the page appear more active and trustworthy