about the
service
At Viral Cat Digital Agency, we help businesses grow faster with smart, data-driven Google Ads service in Thrissur designed to bring instant visibility and high-quality leads. As a trusted digital marketing agency in Thrissur, our goal is to place your brand in front of customers right when they’re searching. Through strategic Google Ad campaign planning, powerful targeting, and continuous optimisation, we ensure your ads reach the right audience with maximum impact. From keyword research to ad copy creation, every step is aligned to deliver measurable performance.
Our team specialises in building well-structured Google AdWords campaigns focused on industry-leading metrics like Cost Per Click (CPC) / Pay Per Click (PPC), Cost Per Impression (CPI), and Cost Per Engagement (CPE). Whether you're aiming for conversions, traffic, or brand awareness, we optimize your PPC ad campaigns for better reach and higher ROI. With transparent reporting and ongoing improvements, we make every click count for your business.
Campaign Objectives
Clear goals for measurable success
Awareness Campaigns
Increase brand visibility across Kerala
Traffic Campaigns
Improve profile visits and attract potential followers
Premium Aesthetic
Build a premium identity through consistent visuals
Organic Growth
Drive more followers and boost reel engagement
Brand Curiosity
Create curiosity around Kerala traditional wear
Challenges
Obstacles we needed to overcome
Limited Social Presence
Limited social media presence compared to competitors
Unclear Branding
Product quality was high, but branding was not clearly communicated
Low Engagement
Low engagement on existing posts; lack of aesthetic storytelling
Audience Disconnect
Youth audience not connecting emotionally with the brand
Visual Limitations
Difficulty showcasing fabric texture, color accuracy, and craftsmanship through simple photos
Our Approach
A two-level strategy focused on awareness + traffic growth
Awareness Campaigns
- Wide reach campaigns targeting Kerala audiences interested in culture, fashion, and traditional wear
- Used short aesthetic reels to generate attention
- Highlighted fabric texture, color kara, and Kerala vibes
- Focused on brand recall through consistent visuals
Traffic Campaigns
- Drive users directly to the Instagram profile
- Optimized landing destination for profile visit + follow intent
- Used clean catalogue-style creatives to make the brand look premium
- Ensured CTA-driven ads to boost profile actions
Aesthetic Content Strategy
- Minimalist photography
- Kerala-inspired reels
- Close-up texture shots
- Onam/Vishu–themed color mood presentation
Engagement Boosting
- Polls, question stickers, and story-based content
- Highlight updates: Collections, New Arrivals, Fabric Quality, Testimonials
- Simple Malayalam captions to increase relatability